business advertising
Choosing the right way to advertise your business
Most companies run ads everywhere at once and hope something works. But each business needs a different approach. Some brands do best with Google search. Some need Facebook and Instagram. Others grow fastest on premium streaming or news sites.
We look at how your customers actually search, browse, compare, and decide. Then we choose the platforms that match their behavior, and your business goals. We make sure, your ads should show up where your customers already are.
industries
Industries we work with
Advertising strategy for
businesses
How we help Food & Bev
We’ve built websites for beverage and CPG brands expanding into retail. Our designs help you look credible to distributors and unforgettable to customers, packaging your brand for growth both online and in stores.
How we help Ecommerce
We create online stores that convert. Built for product brands scaling fast, with SEO-ready pages, clean design, and strong trust signals. Clients from fashion to tech have used our e-commerce frameworks to grow revenue from day one.
How we help Trades
We’ve worked with trades businesses from roofing to window cleaning teams that need websites as professional as their service. Easy quote requests and modern design that wins more jobs.
How we help Home Services
From movers to renovation experts, we build websites that simplify booking and showcase reliability. Designed to capture real leads, reduce friction, and turn every visitor into a new client.
How we help Prof. Services
We’ve partnered with recruitment and consulting firms that need more than a digital brochure. At Concrete, we help position you as an authority in your field. Clean, credible, and optimized to bring consistent inquiries.
How we help Security
We help security companies win contracts with event venues and corporate clients. Our sites highlight your experience, certifications, and reliability, built for fast visibility and commercial lead generation.
locations
Locations
Work with experienced
advertising team in
We're full service digital marketing professionals with 10+ years of experience serving businesses internationally
advertising
Let’s make your advertising maximize ROI
01
How we decide where and how to run your ads
First we look at how your customers make decisions. People do not buy the same way. Some search. Some compare. Some ask friends. Some click whatever feels familiar. Before choosing platforms, we understand how your buyers decide and what they need to see before they act.
02
How we bring leads, for service businesses
If someone needs a plumber, mover, or contractor, they go to Google and type it in. This is active demand. For service based businesses, we prioritize Google Search and Local placements. We make sure your brand shows up first when the person is ready to choose. That is how leads come in consistently.
03
How we help e-commerce maximize sales
Product brands do not always have active search demand. People do not wake up thinking about your product. They need to see it first. For ecommerce, we often start with social platforms and product ads that show how the item looks, feels, and fits into real life. Then we retarget and guide them to the store until they buy.
04
Google vs Social depends on intent
If your buyers already know what they are looking for, Google and YouTube win. If they need to be introduced to the brand visually, Instagram, TikTok, and Facebook are stronger. We match the platform to the psychology of the buyer.
05
Programmatic and connected TV
Programmatic placements on high trust websites like Forbes and streaming platforms like Amazon Video work best once your brand has a message and an offer that already convert. For ecommerce brands ready to scale, programmatic helps build recognition and repeat touchpoints. For service brands with strong local presence, it reinforces credibility and familiarity. We recommend it when the foundation is ready, not before.
06
Messaging changes across platforms
Search ads need clarity. Social ads need visual meaning. Connected TV needs timing and mood. We adjust how your brand speaks so every ad feels natural to where it appears.
07
We measure results the way your business measures results
By the end of the day, only 1 result matters in advertising which is return on your revenue. In Concrete, we can proudly say that on average our clients invest $1 and get $13 back from the advertising campaigns we create and manage.
