Display & Video 360 advertising
How we put your brand on trusted news, apps, and TV screens
We first find where your audience actually spends time. That can be major news sites, streaming platforms, connected TV, or the apps they use daily. We have the access to these premium placements so your brand appears in the best environment possible.
Then we set the outcome you want. More leads, more sales, or stronger brand presence. We plan where your ads will show, what format they will take, and how they support that goal.
We also help with the creative itself. Whether it’s a video ad or static creative, we make sure it fits the platform and feels natural to the viewer. Our filming crews are ready to come to you in the US, Canada, New Zealand and across Europe.
industries
Industries we work with
Advertising built for
businesses
How we help Food & Bev
We’ve built websites for beverage and CPG brands expanding into retail. Our designs help you look credible to distributors and unforgettable to customers, packaging your brand for growth both online and in stores.
How we help Ecommerce
We create online stores that convert. Built for product brands scaling fast, with SEO-ready pages, clean design, and strong trust signals. Clients from fashion to tech have used our e-commerce frameworks to grow revenue from day one.
How we help Trades
We’ve worked with trades businesses from roofing to window cleaning teams that need websites as professional as their service. Easy quote requests and modern design that wins more jobs.
How we help Home Services
From movers to renovation experts, we build websites that simplify booking and showcase reliability. Designed to capture real leads, reduce friction, and turn every visitor into a new client.
How we help Prof. Services
We’ve partnered with recruitment and consulting firms that need more than a digital brochure. At Concrete, we help position you as an authority in your field. Clean, credible, and optimized to bring consistent inquiries.
How we help Security
We help security companies win contracts with event venues and corporate clients. Our sites highlight your experience, certifications, and reliability, built for fast visibility and commercial lead generation.
locations
Locations
Work with programmatic ads
experts in
We're full service digital marketing professionals with 10+ years of experience serving businesses internationally
Display & Video 360 campaign management
How we maximize your ROI with programmatic advertising in DV360
01
We begin with how your business works
When your brand shows up in trusted environments, people treat it with more seriousness. So we do not start with demographics or interests. We start with where your message will live. We select premium placements first, then shape the audience around the environments that create trust and attention. This is how programs like connected TV, digital news placements, and streaming platforms work when they are planned correctly.
Our platform gives access to connected TV, YouTube, premium streaming networks, reputable news platforms, and high quality mobile and desktop publishers. We start with these environments because attention and trust are already present there. Once the placements are confirmed, we shape the targeting to match the audience your brand needs. This keeps the brand positioned above noise and low quality feed placements.cle.
02
We define the audience in plain language before touching targeting tools
Targeting options inside DV360 are powerful, but they are only useful if the audience is well defined in human terms first. Example: “Mothers in their 30s who trust familiar brands” is different from “coffee shop owners who stock new beverages based on margin and shelf presence.” From there, we translate those real profiles into DV360 audience segments, inventory categories and environments where these people already spend time.
03
We use multiple formats to show the same idea in different devices
A connected TV placement feels slower and grounded. A news site placement is more informational. A mobile feed placement is short and direct. We create variations of the same message so it feels natural in each environment. If you need original video content, our videographers travel to you and film the brand in a way that matches these placements. One story expressed differently across the screen types people already use.
04
Creative is shaped for how and where it will be seen
A video shown on a TV screen must feel grounded, slow and confident, while a mobile in-feed placement needs shorter pacing. This is why we create variations of the same core message based on placement type and screen context. The meaning stays the same. Our videographer teams are based in the US, New Zealand, Canada, and across Europe. We plan the shot list with you, capture the footage in your environment, and shape the story so it reflects how your brand actually feels in real life.
05
We separate awareness campaigns from conversion campaigns on purpose
Upper funnel placements like connected TV and streaming are built to make people remember you. Retargeting placements are for people who already saw you and are deciding. We do not mix the two. This allows creative and messaging to speak to people based on where they actually are in their decision process.
06
We use private marketplace deals to keep placement quality controlled
Display and Video 360 allows us to work with publishers through deals that guarantee inventory quality. These deals give access to known publishers with verified traffic and real viewability. This is how we avoid low quality sites and placements that reduce trust. The result is predictable environment quality and consistent brand perception.
07
You get enterprise-level access without the enterprise-level commitment
Display and Video 360 normally requires signing a contract with Google to spend around $50,000 dollars per month for six months straight. Most companies cannot or should not commit to that. Because we already hold the contract, you access the same premium platform and placements without taking on that obligation yourself. You get the full benefit of the tool at a fraction of the cost, and you stay flexible. If you want to pause, you are not locked in.
