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Business Strategy

Business Strategy

Business Strategy

contact us

We help you figure out the smartest way to use online opportunities to grow your business

Let’s talk through your goals. You leave with a plan you can apply.

contact us

We help you figure out the smartest way to use online opportunities to grow your business

Let’s talk through your goals. You leave with a plan you can apply.

contact us

We help you figure out the smartest way to use online opportunities to grow your business

Let’s talk through your goals. You leave with a plan you can apply.

business strategy consultation

man using MacBook
man using MacBook
man using MacBook

See the whole picture before you invest in marketing

Most businesses jump into marketing without knowing what actually drives demand. We take a step back and look at your product, your market, your price, and how people find you. Then we map where the real opportunity is. Maybe it is fixing the offer before pushing ads. Maybe it is improving the website before scaling. Maybe it is choosing one clear channel instead of five. When you know what matters, growth becomes simple and intentional.

industries

Industries we work with

Marketing strategy for

businesses

How we help Food & Bev

We’ve built websites for beverage and CPG brands expanding into retail. Our designs help you look credible to distributors and unforgettable to customers, packaging your brand for growth both online and in stores.

women looking at a file

How we help Ecommerce

We create online stores that convert. Built for product brands scaling fast, with SEO-ready pages, clean design, and strong trust signals. Clients from fashion to tech have used our e-commerce frameworks to grow revenue from day one.

red-labeled amber glass tub on a box
red-labeled amber glass tub on a box
red-labeled amber glass tub on a box

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How we help Trades

We’ve worked with trades businesses from roofing to window cleaning teams that need websites as professional as their service. Easy quote requests and modern design that wins more jobs.

a man working on a roof with a power drill
a man working on a roof with a power drill
a man working on a roof with a power drill

How we help Home Services

From movers to renovation experts, we build websites that simplify booking and showcase reliability. Designed to capture real leads, reduce friction, and turn every visitor into a new client.

brown and white plastic pack

How we help Prof. Services

We’ve partnered with recruitment and consulting firms that need more than a digital brochure. At Concrete, we help position you as an authority in your field. Clean, credible, and optimized to bring consistent inquiries.

a woman sitting at a table with a piece of paper in front of her
a woman sitting at a table with a piece of paper in front of her
a woman sitting at a table with a piece of paper in front of her

How we help Security

We help security companies win contracts with event venues and corporate clients. Our sites highlight your experience, certifications, and reliability, built for fast visibility and commercial lead generation.

selective focus photography of man wearing black top
selective focus photography of man wearing black top
selective focus photography of man wearing black top

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locations

Locations

We will help your business

grow in

We're full service digital marketing professionals with 10+ years of experience serving businesses internationally

business strategy

Let’s make your growth clear and intentional

01

We start with how your business actually makes money

We look at your offer, how you sell it, and what people choose when they pick you. Every strategy begins with understanding what customers already value and what makes them hesitate. When you see the real reason people buy, your next steps become obvious.

02

We define who your best customers really are

Not everyone is your buyer. We study who buys fastest, spends more, and is easiest to keep. Then we shape your messaging and marketing around them. Growth becomes easier when you talk to the right people in the right way.

03

We choose the right channels instead of chasing trends

Most businesses try to be everywhere. That usually means thin results everywhere. We help you pick one or two channels, so you can focus on channels where your customers actually shop and search. When the channel fits the audience, momentum comes fast.

04

We help you position your brand so it feels clear and confident

Your brand does not need to be louder. It needs to be understood. We translate the feeling in your head into words, visuals, and tone that make sense to the customer. Clear positioning makes every marketing move easier.

05

We create a plan that fits your stage of growth

Different stages need different moves. Startups need proof. Growing businesses need systems. Established brands need refinement. We do not hand you a generic playbook. We build a roadmap that fits where you are today and where you want to go next.

06

We make sure the website supports the strategy

A website is not a brochure. It is a decision-making tool. We check whether it explains your value, answers real buyer questions, and guides people to act. If the website is confusing, no marketing plan will fix it. So we align the strategy and the site so they work together.

07

We support you as you execute the plan

We do not hand you a document and walk away. We stay involved. We watch what works, what stalls, and what needs to be adjusted. Strategy is not a one-time event. It is a conversation that continues as your business grows.

consultation

Have ideas? Let's Meet. Coffee's on us!

We know this is online. We are not insane. You tell us your favourite cafe and we send you a gift card. Then we look at your store together and talk through what would make it sell more.

consultation

Have ideas? Let's Meet. Coffee's on us!

We know this is online. We are not insane. You tell us your favourite cafe and we send you a gift card. Then we look at your store together and talk through what would make it sell more.

consultation

Have ideas? Let's Meet. Coffee's on us!

We know this is online. We are not insane. You tell us your favourite cafe and we send you a gift card. Then we look at your store together and talk through what would make it sell more.