marketing strategy
How we build your marketing strategy
We start with Product, Place, Price and Promotion. We map your offer, where it lives, how it is priced, and how it earns attention. Then we line that up with buyer intent and your constraints.
Then we go a step deeper into your actual business structure and see if you're local or global business. If you sell in one city, we lean into local search, maps, reviews, and community touchpoints. If you sell across borders, we plan for language, logistics, and search in each market.
We balance near term wins with assets that compound. Paid gets you speed. Owned channels and search give you margin and stability. PR and partnerships add trust. In Concrete, we create the strategy that unites all these factors and makes up the best, most budget and ROI focused plan.
industries
Industries we work with
Marketing strategy for
businesses
How we help Food & Bev
We’ve built websites for beverage and CPG brands expanding into retail. Our designs help you look credible to distributors and unforgettable to customers, packaging your brand for growth both online and in stores.
How we help Ecommerce
We create online stores that convert. Built for product brands scaling fast, with SEO-ready pages, clean design, and strong trust signals. Clients from fashion to tech have used our e-commerce frameworks to grow revenue from day one.
How we help Trades
We’ve worked with trades businesses from roofing to window cleaning teams that need websites as professional as their service. Easy quote requests and modern design that wins more jobs.
How we help Home Services
From movers to renovation experts, we build websites that simplify booking and showcase reliability. Designed to capture real leads, reduce friction, and turn every visitor into a new client.
How we help Prof. Services
We’ve partnered with recruitment and consulting firms that need more than a digital brochure. At Concrete, we help position you as an authority in your field. Clean, credible, and optimized to bring consistent inquiries.
How we help Security
We help security companies win contracts with event venues and corporate clients. Our sites highlight your experience, certifications, and reliability, built for fast visibility and commercial lead generation.
locations
Locations
Marketing solutions
designed for
We're full service digital marketing professionals with 10+ years of experience serving businesses internationally
marketing strategy
Let's develop your marketing strategy
01
Situation and truth
You get a SWOT that is blunt and useful. Strengths you can lean on, weak spots that matter, outside forces that help or hurt. We add a light PESTLE scan when policy, tech, or culture shifts could move your demand. You'll get two page SWOT, one page external scan, top five risks with simple mitigations.
02
Who you target and why they would care
We define segments and pick one or two that actually buy. Clear positioning follows. One core promise, proof to back it, and a line that your team can repeat without notes.
03
Offer and pricing that match intent
The Four Ps (Place, Price, Product, Promotion) get real here. Offer structure, entry points, bundles, and price logic by segment. For B2B we add buying roles and deal stages. For B2C we add product page requirements and merchandising rules. We create offer map, price ladder, objections list with answers, must have elements for product or service pages.
04
Channel mix that fits your market and budget
We score channels on time to impact, cost to test, ability to scale, and fit with your brand. We include paid search, shopping, social, programmatic, affiliates, partnerships, email, and search engine optimization. We deliver channel scorecard, first 90 day mix with flight dates, creative needs by channel, budget bands and expected outcomes. We start with a small paid search base to capture active demand, add one awareness channel that fits your audience, and fund search engine optimization and content from day one. Rebalance every month by cost per outcome and volume.
05
Website and content that carry the weight
Traffic only works if the landing experience pulls its weight. We define page map, key flows, and content to match how people decide. Copy follows AIDA so attention leads to interest, desire, then action. If speed, structure, or message block conversions, we fix or rebuild the parts that matter. Sometimes that is one landing page. Sometimes it is the core template. The plan will say which and why.
06
Creative system you can scale
You get a beautiful, ROI focused, yet simple to use brand system that fits the strategy. Voice tone rules. Visual rhythm for spacing and type. Ad concepts that can run across channels maintaining the brand ecosystem.
07
Measurement and iteration
We set targets that tie to revenue, not vanity. Traffic by source, cost per lead or sale, conversion rate, average order value, payback period. We define weekly checks and monthly resets. Search capture and landing fixes can move numbers in weeks. Content and search engine optimization build over months. We show expected timelines in the plan so you know what to expect and when.
