media planning
How we decide where your ads should actually run
We plan which platforms your ads run on, who sees them, how often, and how your budget gets distributed. We look at your audience, how they make decisions, and where they already spend time. Then we map out placements across premium news sites, streaming platforms, connected TV, video, and apps so your brand shows up in the right moments and in the right context.
For example, a finance brand might show up on Bloomberg, Reuters, and YouTube pre-roll. A lifestyle brand might appear on Spotify, Instagram Reels, and connected TV streaming platforms. The goal is always the same: show your brand where trust already exists and where attention is real.
industries
Industries we work with
Programmatic advertising for
businesses
How we help Food & Bev
We’ve built websites for beverage and CPG brands expanding into retail. Our designs help you look credible to distributors and unforgettable to customers, packaging your brand for growth both online and in stores.
How we help Ecommerce
We create online stores that convert. Built for product brands scaling fast, with SEO-ready pages, clean design, and strong trust signals. Clients from fashion to tech have used our e-commerce frameworks to grow revenue from day one.
How we help Trades
We’ve worked with trades businesses from roofing to window cleaning teams that need websites as professional as their service. Easy quote requests and modern design that wins more jobs.
How we help Home Services
From movers to renovation experts, we build websites that simplify booking and showcase reliability. Designed to capture real leads, reduce friction, and turn every visitor into a new client.
How we help Prof. Services
We’ve partnered with recruitment and consulting firms that need more than a digital brochure. At Concrete, we help position you as an authority in your field. Clean, credible, and optimized to bring consistent inquiries.
How we help Security
We help security companies win contracts with event venues and corporate clients. Our sites highlight your experience, certifications, and reliability, built for fast visibility and commercial lead generation.
locations
Locations
Work with Google's DV360
certified team in
We're full service digital marketing professionals with 10+ years of experience serving businesses internationally
bespoke media planning
How/where/why we plan your ads
01
Outcomes first
We start with one goal per plan. Lead volume, qualified traffic, online sales, or reach. We lock geography, timeline, budget guardrails, and any compliance notes. Deliverable is a one page brief that says what success looks like and how we will measure it.
02
Find the real audience
We map who buys, where they spend time, and what signals identify them. That includes your CRM lists, 3rd party databases (e.g. Mastercard), lookalikes, recent site visitors, in-market and affinity segments, keyword and URL intent, plus geo and device. Example targets include readers of WSJ or Stuff, YouTube in-market segments, Spotify listeners, and TVNZ CTV households.
03
Pick the right places
We select premium placements your buyers already trust.
Examples
News and business: Bloomberg pre-roll, Reuters, WSJ, Stuff native
Streaming and video: YouTube in-stream, TVNZ on connected TV
Social video and stories: Instagram Reels, short YouTube
Audio: Spotify sponsored sessions
High intent: Google Search and Shopping to catch buyers ready now
Each placement has a job. Credibility, education, or conversion.
04
Control frequency and timing
People remember what they see often. We cap how many times a person sees your ad each week, set pacing for always-on or bursts around launches, and line up flights with real events like pay cycles or seasonal demand. The result is recall without waste.
05
Match message to stage
Early stage shows proof and authority. Mid stage explains the product. Late stage removes doubt and gives a reason to act. We plan formats and creative steps in sequence. For example, a 6-15 second video for trust, a native article for depth, then a product display or search ad to convert.
06
Forecast the plan before spend
We model reach, on-target reach, expected frequency, CPM ranges, and likely clicks or conversions based on your goal and placements. You get a simple media plan that lists channels, example sites, weekly caps, and forecasted results, so you can sanity-check it before anything goes live.
07
Measure, learn, and adjust weekly
We set up tracking to tie spend to outcomes. Then we move budget to the best sources, swap weak placements, adjust frequency, and rotate creative based on real data. Reports are plain language and show what ran, who saw it, and what it produced. No vanity metrics, only numbers tied to your goal.
