Toyworld needed to turn their online store into a major sales driver. We took over their Meta and Google ad accounts and completely rebuilt their campaigns from the ground up. By focusing on hyper-efficient targeting and smart bidding, we transformed their existing ad budget into a powerful engine for e-commerce growth.
Year
2023–2025
Service Provided
Programmatic Advertising
The Goal:
Toyworld wanted to significantly increase online sales without increasing their marketing budget. The primary goal was to achieve a much higher return on ad spend (ROAS) and prove that their digital advertising could be a highly profitable channel.
The Challenge:
Their previous campaigns were not delivering the desired results. The challenge was to find the right audiences on Google and Meta, cut wasteful spending, and create a system that could reliably turn clicks into paying customers at a much lower cost.
The Results:
We completely transformed their ad performance. By optimizing their Google Shopping campaigns, we achieved a massive 64x return on ad spend. On Meta (Facebook & Instagram), we delivered an average 13.6x return, with some campaigns hitting as high as 29x. This led to a 2x increase in total sales and a 400% increase in website users, all while using their same marketing budget.
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