Strategic Branding That Moves Product Off Shelves

Strategic Branding That Moves Product Off Shelves

We help CPG brands win at retail with distinctive positioning, packaging that converts, and brand systems built for scale.

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Stores Placed

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Average Client ROI

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Revenue Generated

Built for CPG Realities

Built for CPG Realities

Built for CPG Realities

Package Design Systems

Shelf-ready design that scales across SKUs and adapts to retail requirements

Brand Strategy & Positioning

Clear differentiation in crowded categories with consumer-validated insights

Logo Design

Retail-specific adaptations and POS materials that drive purchase decisions

What We Do for CPG Brands

What We Do for CPG Brands

What We Do for CPG Brands

End-to-end branding solutions designed specifically for consumer packaged goods

Visual brand identity system

Logo Design

Package Design Systems

Branding Strategy & Positioning

Your brand book is the visual rulebook that ensures your brand looks consistent and professional across every touchpoint, from your packaging to your website to your retail presentations. We create comprehensive brand identity systems that give you and your team clear direction on how to maintain a cohesive brand presence as you grow.

We develop complete visual languages that reflect your brand's personality and positioning. This includes your color palette (with specific specifications for print and digital), typography system, graphic elements, photography style, and all the visual components that make your brand recognizable. These aren't arbitrary aesthetic choices—every element is designed to work within the constraints of CPG production while creating maximum shelf impact.

What's Included:

  • Primary and secondary color palettes with print (CMYK/Pantone) and digital (RGB/HEX) specifications

  • Typography system with primary and secondary fonts for different applications

  • Graphic elements and patterns that can be used across packaging and marketing

  • Photography and imagery guidelines (style, composition, color treatment)

  • Iconography style and library (if applicable)

  • Grid systems and layout principles

  • Do's and don'ts to prevent misuse of brand elements

Brand Identity

Logo Design

Package Design

Branding Strategy & Positioning

Your brand book is the visual rulebook that ensures your brand looks consistent and professional across every touchpoint, from your packaging to your website to your retail presentations. We create comprehensive brand identity systems that give you and your team clear direction on how to maintain a cohesive brand presence as you grow.

We develop complete visual languages that reflect your brand's personality and positioning. This includes your color palette (with specific specifications for print and digital), typography system, graphic elements, photography style, and all the visual components that make your brand recognizable. These aren't arbitrary aesthetic choices—every element is designed to work within the constraints of CPG production while creating maximum shelf impact.

What's Included:

  • Primary and secondary color palettes with print (CMYK/Pantone) and digital (RGB/HEX) specifications

  • Typography system with primary and secondary fonts for different applications

  • Graphic elements and patterns that can be used across packaging and marketing

  • Photography and imagery guidelines (style, composition, color treatment)

  • Iconography style and library (if applicable)

  • Grid systems and layout principles

  • Do's and don'ts to prevent misuse of brand elements

Visual brand identity system

Logo Design

Package Design Systems

Branding Strategy & Positioning

Your brand book is the visual rulebook that ensures your brand looks consistent and professional across every touchpoint, from your packaging to your website to your retail presentations. We create comprehensive brand identity systems that give you and your team clear direction on how to maintain a cohesive brand presence as you grow.

We develop complete visual languages that reflect your brand's personality and positioning. This includes your color palette (with specific specifications for print and digital), typography system, graphic elements, photography style, and all the visual components that make your brand recognizable. These aren't arbitrary aesthetic choices—every element is designed to work within the constraints of CPG production while creating maximum shelf impact.

What's Included:

  • Primary and secondary color palettes with print (CMYK/Pantone) and digital (RGB/HEX) specifications

  • Typography system with primary and secondary fonts for different applications

  • Graphic elements and patterns that can be used across packaging and marketing

  • Photography and imagery guidelines (style, composition, color treatment)

  • Iconography style and library (if applicable)

  • Grid systems and layout principles

  • Do's and don'ts to prevent misuse of brand elements

Deep CPG Industry Knowledge

Deep CPG Industry Knowledge

Deep CPG Industry Knowledge

Food & Snacks

Clean label positioning

Better-for-you differentiation

Multi-SKU family design

Beverage

Functional benefit clarity

On-shelf disruption

Cooler door visibility

Beauty & Personal Care

Premium positioning

Clean/natural credibility

Trial-to-repeat purchase

Health & Wellness

Clinical credibility

Efficacy communication

Regulatory compliance

Home & Lifestyle

Sustainable messaging

Multi-channel consistency

Gift-ability factor

Pet Care

Human-grade positioning

Ingredient transparency

Premium justification

From Strategy to Shelf

From Strategy to Shelf

From Strategy to Shelf

A proven methodology refined through work with leading CPG brands and agencies

1

1

Discovery & Research

1 week

Key Activities

Category audit, competitive analysis, consumer insights, retail landscape assessment

Deliverables

Research deck, opportunity map, strategic brief

2

2

Design & Developemnt

2-4 weeks

Key Activities

Brand positioning, architecture development, messaging framework, naming if needed

Deliverables

Brand book document, typography, brand colors, mascots, packaging designs, positioning statement, messaging guide

3

3

Revisions & Launch Prep

1-2 weeks

Key Activities

Testing & validation, retailer adaptation, production files, launch materials

Deliverables

Production-ready files, retail presentation materials, brand guidelines

Trusted by Leading CPG Brands

Ready To Talk About

Your Growth?

A 15-minute call is the best way to find out if we can help. We'll listen to your goals and give you a straight answer about what it would take to achieve them.

Get a Free CPG Growth Consultation

Answer 4 quick questions so we can prepare personalized insights for your brand

What's your biggest challenge right now?

Ready To Talk About

Your Growth?

A 15-minute call is the best way to find out if we can help. We'll listen to your goals and give you a straight answer about what it would take to achieve them.

Get a Free CPG Growth Consultation

Answer 4 quick questions so we can prepare personalized insights for your brand

What's your biggest challenge right now?

Ready To Talk About

Your Growth?

A 15-minute call is the best way to find out if we can help. We'll listen to your goals and give you a straight answer about what it would take to achieve them.

Get a Free CPG Growth Consultation

Answer 4 quick questions so we can prepare personalized insights for your brand

What's your biggest challenge right now?