We help CPG brands win at retail with distinctive positioning, packaging that converts, and brand systems built for scale.
Stores Placed
Average Client ROI
Revenue Generated
Package Design Systems
Shelf-ready design that scales across SKUs and adapts to retail requirements
Brand Strategy & Positioning
Clear differentiation in crowded categories with consumer-validated insights
Logo Design
Retail-specific adaptations and POS materials that drive purchase decisions
End-to-end branding solutions designed specifically for consumer packaged goods
Food & Snacks
Clean label positioning
Better-for-you differentiation
Multi-SKU family design
Beverage
Functional benefit clarity
On-shelf disruption
Cooler door visibility
Beauty & Personal Care
Premium positioning
Clean/natural credibility
Trial-to-repeat purchase
Health & Wellness
Clinical credibility
Efficacy communication
Regulatory compliance
Home & Lifestyle
Sustainable messaging
Multi-channel consistency
Gift-ability factor
Pet Care
Human-grade positioning
Ingredient transparency
Premium justification
A proven methodology refined through work with leading CPG brands and agencies
Discovery & Research
1 week
Key Activities
Category audit, competitive analysis, consumer insights, retail landscape assessment
Deliverables
Research deck, opportunity map, strategic brief
Design & Developemnt
2-4 weeks
Key Activities
Brand positioning, architecture development, messaging framework, naming if needed
Deliverables
Brand book document, typography, brand colors, mascots, packaging designs, positioning statement, messaging guide
Revisions & Launch Prep
1-2 weeks
Key Activities
Testing & validation, retailer adaptation, production files, launch materials
Deliverables
Production-ready files, retail presentation materials, brand guidelines
Trusted by Leading CPG Brands
© 2025 - Concrete
About
Services
Contacts




