The new fastest way to get your product into retail stores

The new fastest way to get your product into retail stores

The new fastest way to get your product into retail stores

APOS, our AI Automated Personalized Outreach Software finds verified buyers who are actually relevant to your product, whether that's Target, Costco, Whole Foods, local specialty shops, or regional chains, then writes and sends personalized messages to each one. No distributors. No fees. Just direct conversations with the buyers who decide what goes on shelves.

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Revenue generated

How We Get Your Product Into Stores
With AI CPG Broker

How We Get Your Product Into Stores
With AI CPG Broker

How We Get Your Product Into Stores
With AI CPG Broker

Powered by APOS (Automated Personalized Outreach Software) our proprietary AI broker system that finds verified retail buyers, matches them to your product criteria, and sends fully personalized messages at scale.

Step 1

We Meet & Understand Your Product

We Meet & Understand Your Product

We jump on a call to learn about your CPG product and what makes it special. Together, we figure out your unique selling proposition and which retailers are the perfect fit, whether that's Target and Costco or local specialty stores.

We jump on a call to learn about your CPG product and what makes it special. Together, we figure out your unique selling proposition and which retailers are the perfect fit, whether that's Target and Costco or local specialty stores.

What you get:

What you get:

Clear strategy on which stores to target and why they'll want your product

Clear strategy on which stores to target and why they'll want your product

1

HL

Ho Lee

holee@jagiyartd.co.nz

to: andrew@liquor.co.nz

Jagiya Spirits - New Zealand's First RTD Soju

Sent

Hey Andrew,

Just came across your store Liquorland in Stonefields, that custom back counter looks amazing! I'm Ho, Director of Business Development at Jagiya Spirits, and we're making waves in the Auckland area with something I think your customers will love.

We are New Zealand's first-ever ready-to-drink soju in a can, 7% ABV and zero sugar. We're all about that premium, light, and moreish vibe without compromising on quality, something I think it will align perfectly with your customers at Liquorland.

I'd love to send over a sample pack of Jagiya and chat more about how we can grow together.

Ho Lee

Director of Business Development | Co-Founder

Jagiya Spirits

+64 (027) 231 7654

Real APOS outreach sent to Liquorland Stonefields store owner

2

Step 2

We Send Personalized Offers to Buyers

We set-up our APOS system to send personalized emails to verified retail buyers in your niche, based on your unique criteria. These aren't generic spam, each message is written specifically for that buyer, explaining why your product fits their store perfectly.

What you get:

Your product pitch lands in front of 1000+ decision-makers who can say "yes"

Step 3

Buyers Respond & Want to Try

Buyers Respond & Want to Try

Retail buyers reply to our emails saying they're interested. Usually, they want to sample your product or see it in person. This is the magic moment, they're raising their hand and asking to learn more about what you're selling.

Retail buyers reply to our emails saying they're interested. Usually, they want to sample your product or see it in person. This is the magic moment, they're raising their hand and asking to learn more about what you're selling.

What you get:

What you get:

Real conversations with buyers who want to taste or test your product

Real conversations with buyers who want to taste or test your product

3

AM

Andrew Murray

andrew@liquor.co.nz

to: holee@jagiyartd.co.nz

Re: Jagiya Spirits - New Zealand's First RTD Soju

Response

Hi Ho, drop in next week if you are about, I'm keen to see your product.


I Don't work Tuesday or Wed, cheers

Regards

Andrew Murray

Liquorland Stonefields

Real store owner interested and ready to try the product - response in 31 minutes

4

Step 4

You Send Product Samples

You send your product to interested buyers for evaluation. They taste it, test it, and see how it fits their shelves. If your product is good (and it is), this is where they fall in love with it and decide they want to stock it.

What you get:

Retailers experiencing your product quality firsthand

Step 5

Buyers Order & Stock Your Product

Buyers Order & Stock Your Product

Buyers place orders and your product goes on their shelves. You work directly with them, no distributor taking 20% of your money. You ship product, they sell it, you get paid. Simple as that.

Buyers place orders and your product goes on their shelves. You work directly with them, no distributor taking 20% of your money. You ship product, they sell it, you get paid. Simple as that.

What you get:

What you get:

Your product in stores, making sales, building your brand

Your product in stores, making sales, building your brand

5

APOS vs Traditional Distributors

APOS vs Traditional Distributors

Stop giving 20-30% of every sale to middlemen. Build direct buyer relationships instead.

Costs & Financial Structure

APOS

Traditional Distributor

Cost Structure

$0.6 per buyer communication sent, that's it

APOS

15-25% margin on every sale

Traditional Distributor

Slotting Fees

$0

APOS

$250-$1,500 per SKU per store

Traditional Distributor

Hidden Costs

None. What you see is what you pay

APOS

Promotional buy-ins, compliance fines, chargebacks

Traditional Distributor

Broker Fees

$0

APOS

Additional 5% commission

Traditional Distributor

Relationship & Control

APOS

Traditional Distributor

Ownership

Direct connection between your brand & buyers

APOS

If your buyer leaves, you lose contact

Traditional Distributor

Control Over Pricing

Full control, you set wholesale prices

APOS

Distributor sets terms, margins, and discounts

Traditional Distributor

What Happens After the Deal

You negotiate terms, pricing, and delivery directly with each store

APOS

Distributor takes 34% in deductions on average, cutting your margins

Traditional Distributor

Speed & Efficiency

APOS

Traditional Distributor

Speed to First Order

1 in 10 emails results in buyer interest within days

APOS

12-18 months for regional, 18-36 months for national

Traditional Distributor

Costs & Financial Structure

APOS

Traditional Distributor

Cost Structure

$0.6 per buyer communication sent, that's it

APOS

15-25% margin on every sale

Traditional Distributor

Slotting Fees

$0

APOS

$250-$1,500 per SKU per store

Traditional Distributor

Hidden Costs

None. What you see is what you pay

APOS

Promotional buy-ins, compliance fines, chargebacks

Traditional Distributor

Broker Fees

$0

APOS

Additional 5% commission

Traditional Distributor

Relationship & Control

APOS

Traditional Distributor

Ownership

Direct connection between your brand & buyers

APOS

If your buyer leaves, you lose contact

Traditional Distributor

Control Over Pricing

Full control, you set wholesale prices

APOS

Distributor sets terms, margins, and discounts

Traditional Distributor

What Happens After the Deal

You negotiate terms, pricing, and delivery directly with each store

APOS

Distributor takes 34% in deductions on average, cutting your margins

Traditional Distributor

Speed & Efficiency

APOS

Traditional Distributor

Speed to First Order

1 in 10 emails results in buyer interest within days

APOS

12-18 months for regional, 18-36 months for national

Traditional Distributor

Bottom Line

Figuring out how to get your product into stores shouldn't require hiring a sales team or paying distributor fees. APOS finds the exact retail buyers you need to reach, verifies their contact information, and delivers messages so personalized they feel one-to-one at scale.

The Only AI System That Finds CPG Buyers, Personalizes Messages, and Gets Replies

How to get products into retail stores with APOS

Customized Stockist Lists

Customized Stockist Lists

APOS finds retail buyers based on your exact criteria

No static lists. No outdated contacts.

Each stockist is verified by 29 data sources

Multiple Channels & Touch Points

Multiple Channels & Touch Points

LinkedIn, email, phone, video and audio messaging

LinkedIn, email, phone, video and audio messaging

LinkedIn, email, phone, video and audio messaging

Up to 5 smart touchpoints with each retail buyer

Up to 5 smart touchpoints with each retail buyer

Up to 5 smart touchpoints with each retail buyer

Reaching decision-makers across every channel they use

Reaching decision-makers across every channel they use

Reaching decision-makers across every channel they use

True Personalisation at Scale

True Personalisation at Scale

Each message APOS sends is 100% unique, not a template with a name swapped in

Personalized outreach avoids SPAM filters and gets real conversations

This is how to get my product your stores without sounding like a robot

Retail Pitch Strategy

Retail Pitch Strategy

We craft cold outreach-friendly offers that retail buyers actually respond to

We craft cold outreach-friendly offers that retail buyers actually respond to

Find the offers and value props that actually get replies

Find the offers and value props that actually get replies

We turn outreach data into a market edge for getting your products into retail stores.

We turn outreach data into a market edge for getting your products into retail stores.

See Our Work in Action

See Our Work in Action

Client Testimonials

  • “It’s definitely getting better. We’re getting more calls through Google, and we’ve picked up some decent one-off jobs. We’re still chasing bigger, longer-term clients, but this is a solid step in the right direction. I’d recommend Concrete.”

    Manzoor

    Co- Founder

    “Egor was a pleasure to work with throughout the development of our new website. He was consistently punctual for online meetings, quick to respond, and incredibly knowledgeable. I learned a great deal about web development, SEO, and digital marketing thanks to his guidance. The process felt collaborative from start to finish.”

    George

    CEO at Storecan

    "The team at concrete delivered big time for us. We came with a clear vision on what we wanted and they listened. We were presented with 3 different packages, basic, mid and pro level development which meant it was clear to see what we were paying for. Everything was delivered on schedule & budget, no suprises. Once the project was complete, the development team made easy to follow video guide’s on how to use the back end of the site. I’ll be using Sawyer & his team on our next project."

    man in gray hoodie standing near white wall

    Adam

    KILO Vintage NZ

    "Concrete's approach is a game-changer! They helped me start selling my sourdough products online!"

    Karina

    Sourflour Breads

    "Together we moved away from a lead source that was providing over 70% of our monthly revenue and are now generating our own leads. Egor is very good with website optimisation, recently launching a new website and instantly reducing our CPC. Sawyer is a great communicator and understands how to best provide solutions, together working as a great team. I would recommend CNCRTE to anyone wanting to improve their marketing efforts and get results."

    Mungo

    Owner of 45 Movers

    “It’s a no-brainer to use Concrete if you're looking to reach more people, scale your business, or grow. It's a very, very cost-effective way to do that.”

    Oliver

    ChargerGOGO

Client Testimonials

“It’s definitely getting better. We’re getting more calls through Google, and we’ve picked up some decent one-off jobs. We’re still chasing bigger, longer-term clients, but this is a solid step in the right direction. I’d recommend Concrete.”

Manzoor

Co- Founder

“Egor was a pleasure to work with throughout the development of our new website. He was consistently punctual for online meetings, quick to respond, and incredibly knowledgeable. I learned a great deal about web development, SEO, and digital marketing thanks to his guidance. The process felt collaborative from start to finish.”

George

CEO at Storecan

"The team at concrete delivered big time for us. We came with a clear vision on what we wanted and they listened. We were presented with 3 different packages, basic, mid and pro level development which meant it was clear to see what we were paying for. Everything was delivered on schedule & budget, no suprises. Once the project was complete, the development team made easy to follow video guide’s on how to use the back end of the site. I’ll be using Sawyer & his team on our next project."

man in gray hoodie standing near white wall

Adam

KILO Vintage NZ

"Concrete's approach is a game-changer! They helped me start selling my sourdough products online!"

Karina

Sourflour Breads

"Together we moved away from a lead source that was providing over 70% of our monthly revenue and are now generating our own leads. Egor is very good with website optimisation, recently launching a new website and instantly reducing our CPC. Sawyer is a great communicator and understands how to best provide solutions, together working as a great team. I would recommend CNCRTE to anyone wanting to improve their marketing efforts and get results."

Mungo

Owner of 45 Movers

“It’s a no-brainer to use Concrete if you're looking to reach more people, scale your business, or grow. It's a very, very cost-effective way to do that.”

Oliver

ChargerGOGO

Client Testimonials

  • “It’s definitely getting better. We’re getting more calls through Google, and we’ve picked up some decent one-off jobs. We’re still chasing bigger, longer-term clients, but this is a solid step in the right direction. I’d recommend Concrete.”

    Manzoor

    Co- Founder

    “Egor was a pleasure to work with throughout the development of our new website. He was consistently punctual for online meetings, quick to respond, and incredibly knowledgeable. I learned a great deal about web development, SEO, and digital marketing thanks to his guidance. The process felt collaborative from start to finish.”

    George

    CEO at Storecan

    "The team at concrete delivered big time for us. We came with a clear vision on what we wanted and they listened. We were presented with 3 different packages, basic, mid and pro level development which meant it was clear to see what we were paying for. Everything was delivered on schedule & budget, no suprises. Once the project was complete, the development team made easy to follow video guide’s on how to use the back end of the site. I’ll be using Sawyer & his team on our next project."

    man in gray hoodie standing near white wall

    Adam

    KILO Vintage NZ

    "Concrete's approach is a game-changer! They helped me start selling my sourdough products online!"

    Karina

    Sourflour Breads

    "Together we moved away from a lead source that was providing over 70% of our monthly revenue and are now generating our own leads. Egor is very good with website optimisation, recently launching a new website and instantly reducing our CPC. Sawyer is a great communicator and understands how to best provide solutions, together working as a great team. I would recommend CNCRTE to anyone wanting to improve their marketing efforts and get results."

    Mungo

    Owner of 45 Movers

    “It’s a no-brainer to use Concrete if you're looking to reach more people, scale your business, or grow. It's a very, very cost-effective way to do that.”

    Oliver

    ChargerGOGO

Ready To Talk About

Your Retail Growth?

A 15-minute call is the best way to find out if we can help. We'll listen to your goals and give you a straight answer about what it would take to achieve them.

Register for a Free Strategy Session on Getting Your Product Into Stores

Answer 4 quick questions so we can show you how to reach the perfect stores for your product

What's your biggest challenge right now?

Ready To Talk About

Your Retail Growth?

A 15-minute call is the best way to find out if we can help. We'll listen to your goals and give you a straight answer about what it would take to achieve them.

Register for a Free Strategy Session on Getting Your Product Into Stores

Answer 4 quick questions so we can show you how to reach the perfect stores for your product

What's your biggest challenge right now?

Ready To Talk About

Your Retail Growth?

A 15-minute call is the best way to find out if we can help. We'll listen to your goals and give you a straight answer about what it would take to achieve them.

Register for a Free Strategy Session on Getting Your Product Into Stores

Answer 4 quick questions so we can show you how to reach the perfect stores for your product

What's your biggest challenge right now?