The project involved creating an optimized, user-friendly website for 45 Movers to improve conversion rates by streamlining the lead generation process and enhancing user experience. The results showed a 64.4% growth in leads and a 23% reduction in cost per conversion over three months, demonstrating the effectiveness of the changes.
Client Testimonial
"I have been working with Egor and Sawyer for almost 6 months to optimise my website and implement new advertising strategies. They are professional and great with collaboration. They have helped change the trajectory of my business by supporting the transition in lead generation sources. Together we moved away from a lead source that was providing over 70% of our monthly revenue and are now generating our own leads."
Year
2023–2025
Service Provided
Branding
Website Design & Dev
Pay-Per-Click Advertising
The Goal:
Create a highly optimized, user-friendly website for 45 Movers that reflects their reputation as a trusted moving service provider. The goal was to improve conversion rates by streamlining the lead generation process, enabling customers to easily request quotes and schedule moves with minimal friction.
The Challenge:
Designing the 45 Movers website required addressing critical user experience pain points. The challenge was to ensure seamless navigation, faster load times, and mobile responsiveness while integrating an intuitive lead form that aligned with the company's focus on customer convenience. Additionally, maintaining a professional and trustworthy brand image was key to engaging visitors.
The Results:
Over the past three months, the conversion rate from ads has shown a remarkable improvement, starting at 11.75% in September, rising to 16.43% in October, and reaching an impressive 23.26% in November. This steady increase reflects the effectiveness of the optimized lead form in turning clicks into valuable leads. Conversions have grown significantly during this period, achieving a total growth of 64.4% in leads. At the same time, the cost per conversion has become 23% more efficient, showing that the changes are delivering better results while keeping costs under control.
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