Jagiya Soju
Jagiya came to us with a bold product and a clear mission: make soju the next big thing in New Zealand’s nightlife scene. We built their brand from scratch, developed a premium website, and powered their sales push using our APOS outreach system. The result was a fully integrated launch that combined design, development, and distribution.
Client Testimonial
"Working with Concrete was a game-changer. Their branding and APOS outreach pushed us into every major bar and shop in NZ. In weeks we closed 30+ deals. They didn’t just help, they helped us made our brand. Highly recommend."
Year
2023–2025
Service Provided
case study
Overview
The Goal
Position Jagiya as the go-to soju brand for trendy bars and bottle shops across New Zealand, with a bold visual identity and direct sales outreach.
The Challenge
Jagiya needed to build brand credibility fast and get their product into the right hands, without relying on traditional distributors or waiting months for word-of-mouth.
The Result
We crafted a standout brand and launched a high-impact website, then used APOS to reach 1,000 prospects directly. Within weeks, Jagiya closed 30+ deals, in weeks, landing their bottles in bars and stores across the country. Toheather, we managed to close over 100 deals from this camapign. Today, their site ranks among the best soju brand websites in New Zealand.
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