Our team at Concrete partnered with Kilo to bring their unique vintage shopping experience online. Known for their American-sourced vintage clothing sold by the kilogram, Kilo's physical store at 161 Karangahape Road offers a supermarket-style vibe, complete with a checkout and produce-style displays.
Client Testimonial
The team at concrete delivered big time for us. We came with a clear vision on what we wanted and they listened. We were presented with 3 different packages, basic, mid and pro level development which meant it was clear to see what we were paying for. Everything was delivered on schedule & budget, no suprises. Once the project was complete, the development team made easy to follow video guide’s on how to use the back end of the site.
I’ll be using Sawyer & his team on our next project.
Year
2023–2025
Service Provided
Website Design & Dev
The Goal:
Create a unique, playful, and user-friendly e-commerce website for Kilo that embodies the brand's identity and enhances the customer experience. The website needed to reflect Kilo's core concept of selling American-sourced vintage clothing by the kilogram, mirroring the supermarket-inspired aesthetic of their physical store located at 161 Karangahape Road in Auckland, New Zealand. The aim was to seamlessly transition the in-store experience online, providing customers with an engaging, nostalgic shopping experience.
The Challenge:
Translating Kilo’s unique concept: selling vintage clothing by weight, into an engaging online experience. Unlike typical e-commerce stores, their quirky supermarket-style shopping, complete with checkout vibes and tactile interactions, needed to be reimagined for the digital space. The goal was to create a platform that retains the fun, familiarity, and functionality of their in-store experience while aligning it with customer expectations for seamless online shopping.
The Results:
We achieved a positive ROI for Kilo on the first day of Launch of the website with a 150% return on their investment within just one day of launching their new website with us!
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