At Concrete, we worked with Sanipure to showcase their advanced air filtration solutions through focused web design and targeted PPC campaigns. With a clear strategy, we highlighted their expertise and partnerships with organizations like Ryman Healthcare, positioning Sanipure as a reliable name in air purification across New Zealand and Australia.
Client Testimonial
"I recently used the Luma Framer Template for my course/membership site and it exceeded my expectations. The template's clean and sleek design enhanced the overall user experience, while its intuitive layout made content organization a breeze."
Year
2023–2025
Service Provided
Website Design & Dev
Pay-Per-Click Advertising
The Goal:
To establish Sanipure as the go-to authority in air purification by showcasing their diverse range of solutions, from home air filters to industrial-grade fogging machines. The objective was to create a seamless online platform that drives e-commerce sales, educates customers on the benefits of air purification, and generates high-quality leads through personalized consultations.
The Challenge:
Sanipure faced the task of appealing to a diverse customer base, ranging from residential users looking for at-home solutions to commercial clients, including government organizations. Simplifying the complexities of their advanced air purification technologies was essential to make their offerings accessible and appealing to a wide audience. In a competitive and rapidly growing market, standing out for reliability and efficacy was critical. Additionally, transitioning from traditional sales methods to a fully optimized e-commerce platform required rethinking how they engaged with customers online.
The Results:
Focusing on New Zealand's heightened awareness of air quality in residential, aged care, and industrial spaces, particularly post-pandemic, we positioned Sanipure to thrive in this high-growth niche. Through precise targeting, we achieved a 5.3x return on ad spend (ROAS), generating $10.6x in revenue for every $1 invested in advertising. This exceptional performance showcased the strength of our approach in connecting with the right audience. By combining PPC campaigns, SEO-driven content, weekly blog posts, and a user-friendly website design, we elevated Sanipure’s brand visibility and credibility, establishing them as New Zealand’s trusted leader in air purification solutions.
Similar Case Studies
ChargerGOGO
ChargerGOGO provides innovative portable phone charging stations for public venues like malls, bars, and event centers. They needed a fast and effective way to expand their network of locations without a large, dedicated sales team. We used our APOS system to identify and start conversations with key venue managers, directly filling their sales pipeline.
iLoveEggs
iLoveEggs wanted to connect with home cooks across New Zealand and inspire them to get creative in the kitchen. We used our programmatic advertising expertise with DV360 to put their delicious recipes in front of a massive, highly relevant audience, turning passive browsers into active bakers and cooks.
© 2025 - Concrete
Get Concrete Marketing Guide